Impactful storytelling for meaningful causes, powered by collective action
Bringing together the good people in the communications industry to drive positive impact
About Us
PRoject Good is a collective PR initiative for social good, founded by Yan Lim, CEO of iOli Communications. It brings together communications, media and creative practitioners — alongside like-minded partners — who contribute their time, skills and perspectives to deliver impactful storytelling, amplifying the voices of NGOs and non-profits driving meaningful causes.
Driving Meaningful Changes
Collaborative & Supportive Community of PR
Driving Meaningful Changes
At PRojectGood, we believe that stories have the power to drive meaningful change—but only when told with purpose and impact. This independent initiative was founded to help charities and non-profits amplify their voices and secure the right partnerships to scale their impact.
Sustainable Impact
Collaborative & Supportive Community of PR
Driving Meaningful Changes
To guide our work and ensure our collective efforts are focused where storytelling can create meaningful value, PRoject Good uses an Impact Barometer — a guiding framework used to review and filter applications based on purpose, community relevance and potential for real-world impact. Rather than a fixed yardstick metric, the framework co
To guide our work and ensure our collective efforts are focused where storytelling can create meaningful value, PRoject Good uses an Impact Barometer — a guiding framework used to review and filter applications based on purpose, community relevance and potential for real-world impact. Rather than a fixed yardstick metric, the framework combines qualitative evaluation and guided criteria to assess whether impactful storytelling can genuinely support the cause.
Collaborative & Supportive Community of PR
Collaborative & Supportive Community of PR
Collaborative & Supportive Community of PR
While PRojectGood operates independently, we are designed as a collective collaboration, bringing together communications, media and creative practitioners — alongside like-minded partners — who contribute their time, skills and perspectives to deliver impactful storytelling, amplifying the voices of NGOs and non-profits driving meaningful causes.
what we do
Media Relations
Partnership Outreach
Partnership Outreach
Crafting press materials, securing media interviews and leveraging media platforms — from print and broadcast to digital — to amplify visibility and credibility of your initiative.
Partnership Outreach
Partnership Outreach
Partnership Outreach
Facilitating meaningful connections with potential sponsors, donors, collaborators and stakeholders who align with your values and mission.
General Publicity
Social Media Campaign Strategy
Social Media Campaign Strategy
Amplifying your initiative or cause through media outreach — including inviting journalists to events, coordinating press conferences and generating editorial interest to expand reach and impact.
Social Media Campaign Strategy
Social Media Campaign Strategy
Social Media Campaign Strategy
Developing strategic messaging and engaging content for high-impact social media campaigns that build awareness, encourage action and foster community support.
project good impact barometer
Every project supported by PRoject Good goes through the Impact Barometer to ensure our pro bono efforts are focused where storytelling can create the greatest and most sustainable impact.